Your capability works. Now make it sell.
Go-to-market strategy for New Space and space-based data companies: which customers to pursue, what to sell them, how to price it, and how to win.
Built on 20+ years of selling space-based capability at
- DigitalGlobe
- BlackSky
- Nearmap
- Muon Space
- BAE Systems
- General Dynamics
- U.S. Army Corps of Engineers
Great sensors don't close deals.
Most New Space companies don't have a technology problem. They have a gap between what the constellation can do and what a buyer will sign for.
- Buyers don't want 30 cm imagery. They want to know if the port is filling up.You're selling resolution, revisit, and spectral bands. Your customer is buying an answer to an operational question.
- Your pilot went great. That was three budget cycles ago.Pilots, CRADAs, and SBIRs that never become a program of record or a recurring contract.
- Nobody can explain your pricing. Including your sales team.Per-km², per-task, subscription, enterprise license. Pick a model a buyer can actually approve.
- Defense, ag, insurance, and energy. At once. With four people.No disciplined ICP means a pipeline that's wide, shallow, and burning runway.
How it works
A focused path from capability to contract. Every engagement follows the same four moves, sized to where you are.
Diagnose
Find where revenue is actually stuck: segment, message, price, pipeline, or team.
Focus
Pick the segments and buyers you can win in the next 12 months. Say no to the rest, on purpose.
Package
Turn capability into products, tiers, and prices that a buyer can understand and a contracting officer can approve.
Execute
Build the pipeline, capture plans, and conversations that move deals, working alongside your team.
Services
Four fixed-scope engagements, or individual tactics across market intelligence, positioning, and revenue acceleration.
GTM Diagnostic
ICP, segment priorities, messaging audit, and a 90-day plan you can execute Monday.
Government & D&I Market Entry
Buyer mapping, contract vehicles, and a capture strategy that gets you from pilot to program.
Positioning, Pricing & Packaging
A sharp value proposition, plus tiers, licensing, and pricing for imagery, analytics, and subscriptions.
Fractional Head of GTM
Senior go-to-market leadership on a monthly retainer, before you're ready for a full-time hire.
A good fit if you
- Build or sell satellite data, analytics, or space-based sensing
- Are Seed to Series B with a product that works and revenue that lags
- Want government, commercial, or both, and need to know which first
- Have a board asking for an ARR number you can't yet explain
- Want a plan your team can run, not a deck that sits on a drive
Not a fit if you
- Need a lead-gen agency or cold email at volume
- Are still deciding what the satellite should do
- Want someone to validate a plan that's already locked
- Aren't ready to say no to any market
Find out where your revenue is stuck.
Start with a GTM Diagnostic. In 2–3 weeks you'll know which customers to chase, what to say, and what to do first.